PROTOCORE
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AI × UX × Essential Product Creation Studio

THE PRODUCT
CREATION STUDIO
FOR THE AI ERA.

The age when anyone can build products with AI has arrived.
Yet the real value lies in those who can design what to build.

PROTOCORE provides end-to-end support from problem definition, value design, experience design, AI utilization design, PoC, prototyping, to launch.

Explore Services →
What is PROTOCORE
AI × UX × ESSENTIAL
PRODUCT CREATION STUDIO

PROTOCORE integrates worldview design, UX design, and AI design to deliver a methodology for new business development and essential product creation in the AI era.

PROTOCORE Symbol
AI
Artificial Intelligence
Extend human creativity through generative AI and agent technology.
UX
User Experience
In the AI era, experience design is what matters most. We design not what AI does — but how people feel.
Es.
Essential
Not trends, but essential value. The more AI can create, the more the essence matters.
Services
SERVICES

End-to-end support from problem definition, value design, experience design, AI utilization design, PoC, to launch.

01
New Business Dev
New business development for the AI era
Business Strategy Value Design Validation Design
02
UX Strategy
Experience design including decision-making and behavioral change
Service Design UX / UI Design AI Experience Design
03
AI Product Dev
Planning, design, and development of AI-centric products
AI Agent AI Companion AI PoC
04
Creative
Expression design rooted in worldview and purpose
Brand Design Web / LP AI Video
05
PoC & R&D
Support for new technology planning, prototyping, and validation
Prototyping Joint R&D PROTOCORE LAB
06
Community & Education
Supporting solopreneurs and business creators for the AI era
PROTOCORE ZOO Workshop Tools
Products
AI PRODUCTS BY
PROTOCORE
Product
Description
Category
PROTOCORE ZOO
A hands-on paid community for solopreneurs. Launching June 2026.
Community
UX Penguin
A tool enabling anyone to design experiences and plan businesses.
Tool
CCCANVASU
with BORNSAI Inc. Vibe coding tool specialized for three.js.
Tool
PIQU
with BORNSAI Inc. AI photo service for dating & SNS.
AI App
NEOCREA
with IVS. Creative contest.
Event
ISEAI
with AISTOERM. Cloud-based managed service for OpenClaw.
Service
BAERUYA
A service for anyone to create high-quality food photography.
AI App
Community
PROTOCORE ZOO

A solopreneur support community for the AI era. A hands-on community to help individuals launch and grow their own businesses.

Coming Soon — 2026
PROTOCORE ZOO
Track Record
GROUP TRACK
RECORD
PROTOCORE × PRISM →

PROTOCORE is a spinout from PRISM Inc., a UX prototyping and new business development firm. As a group, we bring an extensive track record spanning major enterprises to startups.

Panasonic
NEC
SoftBank
Toyota Tsusho
Musashi Seimitsu
TENTIAL
homie
O-net
CAC Identity
AI Storm
* Includes track record from group company PRISM Inc.
Partners
BORN WITH
PROTOCORE
SALLY Inc.
BORNSAI Inc.
IVS
AISTOERM
Philosophy

CREATE THE CORE
OF CREATION.

With AI, everyone will be able to create.
But what truly generates value is the ability to see the essence.

PROTOCORE builds the core of creation for the AI era.